Mobile app ideation,
strategy, and development

the problem

Innovation in a world of innovation

Express was looking for fresh “outside of the box” ideas for a new mobile application. With the launch of the Apple watch and the crazy emerging technology in the mobile space, Express wanted their mobile app to provide innovative and cutting-edge technology, more strongly tie their retail experiences with their online experiences, and further position themselves as the fashion authority that they have grown to become. The Express team asked Choptank to ideate new mobile app features that leverage emerging tech in innovative new ways and keep them on the forefront of fashion app innovation.

THE SOLUTION

Augmented reality mobile app

To better connect a customer’s experience with Express across the retail space and the mobile channel, Choptank ideated, sketched, and designed multiple mobile application options. Through a rigorous narrowing-down process based on specific criteria, Choptank and Express landed on a mobile app that leverages augmented reality through a customer’s mobile device when the customer is in-store. Through cutting-edge technology, this application would be used by customers in the retail store as they interact with mannequins and other POP displays to get the down low on new looks, complementary styles and accessories, and tips from Express stylists. In addition to the augmented reality features, the app also leveraged content, motion graphics, video, interactive menus, and more.

Work

Northern Kentucky University

Northern Kentucky University research, strategy and dev

Choptank conducted focus groups, online surveys, interviews, and more to build a website strategy for Northern Kentucky University. While we partnered with their agency of record for web design, we handled the front-end development for this client also.

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Nuvoda

Nuvoda branding and marketing

A client, RF WasteWater, was creating a new sister company to its family. Choptank was engaged to name, brand, and build a strategy for Nuvoda. We help the company with design, collateral, website development, social media, and more.

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Series of matte black sinks with dramatic lighting on a dark background

Sinkology

Sinkology strategy and marketing

Award-winning full service marketing support for long-term partner. Choptank works with Sinkology on naming, branding, website design / development, social media, content marketing, photography, videography, and more.

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Things Remembered

Things Remembered website design

Choptank worked with Things Remembered to redesign their massive eCommerce website. The brand was making some big changes with products, marketing, and more, and needed a website to reflect the same level of innovation.

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