Mobile app ideation,
strategy, and development
Innovation in a world of innovation
Express was looking for fresh “outside of the box” ideas for a new mobile application. With the launch of the Apple watch and the crazy emerging technology in the mobile space, Express wanted their mobile app to provide innovative and cutting-edge technology, more strongly tie their retail experiences with their online experiences, and further position themselves as the fashion authority that they have grown to become. The Express team asked Choptank to ideate new mobile app features that leverage emerging tech in innovative new ways and keep them on the forefront of fashion app innovation.