Branding, naming, strategy,
web, social, content…
you name it
An exploding brand (in a good way)
Sinkology was one of Choptank’s first clients – and the relationship is still going strong. Sinkology was producing beautiful, handmade, solid copper kitchen and bathroom sinks for years, but selling under retailers’ store brand names. They were working with some of the biggest home retailers in the market to distribute their products: Home Depot, Lowes, Menards, Overstock, and even Amazon. But the brand needed to establish itself as a standalone name, so they reached out to Choptank to get the ball rolling.
Sinkology (then under a different brand name) was having huge success selling through third-party retailers as sub-brands, that they saw a business need to expand what they were doing. By rebranding as a consistent, standalone brand, the company was able to provide a more holistic approach while still offering the same high-quality, handmade sinks and products.