Updated marketing for an updated brand
Northern Kentucky University has been working hard on its brand. The university has a very distinct look and feel, but it also has a very distinct on-campus culture that they needed to more strongly weave through their marketing. A huge selling point of the university is the small-town campus culture, but with access to big city benefits being so near to Cincinnati. It’s a hard message to pinpoint and articulate. Additionally, NKU needed to ensure that their website was serving their unique audiences: current students, prospective students, and staff. The university already had an agency of record with which they had been working for years, and this agency was heading up a lot of their initiatives. But when it comes to website strategy and development, the agency reached out to Choptank for support.