A website redesign
as massive and innovative
as our client

The Problem

Big changes for a big company

Things Remembered was truly evolving its brand. A new logo, a new look, new products, new photography styles, you name it, they were updating it. With the new leadership and new vision, the brand also needed a new website. eCommerce website are already complex, but with the addition of the personalization aspect from the Things Remembered brand, even more complexities were involved.

THE Solution

Planning, design, and collaboration

Things Remembered engaged Choptank to help them, not only design a new look for their website, but to help them plan the website sitemap, taxonomy, flow of the personalization process, and other strategic planning initiatives. Once we were able to create a plan for these complex pieces, we designed the look and feel of over 30 different website templates and countless features and widgets. Working with Things Remembered internal marketing team and with their back-end development team, we were able to support the client with the upfront planning and design work, and seamlessly pass the designs off to the development team according to their requirements. While Choptank handles development for projects of many scales, we worked in lockstep with the Things Remembered dev team throughout the entire process to ensure the smoothest of smooth transitions.

Work

Northern Kentucky University

Northern Kentucky University research, strategy and dev

Choptank conducted focus groups, online surveys, interviews, and more to build a website strategy for Northern Kentucky University. While we partnered with their agency of record for web design, we handled the front-end development for this client also.

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Nuvoda

Nuvoda branding and marketing

A client, RF WasteWater, was creating a new sister company to its family. Choptank was engaged to name, brand, and build a strategy for Nuvoda. We help the company with design, collateral, website development, social media, and more.

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Express

Express mobile application

Express needed a new app concept that better connected the online and in-person experiences, leveraged emerging and innovative technology, and furthered their goal of being a fashion fore-runner. Choptank worked with them on some "outside of the box" thinking to develop smashing new concepts.

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Sinkology

Sinkology strategy and marketing

Award-winning full service marketing support for long-term partner. Choptank works with Sinkology on naming, branding, website design / development, social media, content marketing, photography, videography, and more.

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